ABCN TRAINING FOCUS
Improving Client Service Skills at Your ALLIANCE Center

Improving Client Service Skills at Your ALLIANCE Center

Strong relationships with clients are part of the foundation for a successful business center. With the day-to-day operations and dealing with team issues and service partners, it can become easy to forget that the clients must always be your priority. The following ALLIANCE-recommended tips will help you improve your client service, and thereby improve your business and revenues.

Communicate with Center Clients

Stay in contact with your clients on a regular basis. While it is poor form to send out too many emails to clients, it is just as bad to not stay in contact with them. Clients don't want to feel abandoned, so stay in touch with them through regular communications (with a center e-newsletter or memo, for example). Ask your center clients if they want to be updated by e-mail when you make changes to your web site. When you make a sale, follow up with your client to see if they are satisfied with the office or service they've booked. Send an e-mail out a few days after their purchase, another one after a week or two, and then another in a month.

Create a client focus group by inviting some of your center clients to meet regularly. You can treat them to lunch at your center and get invaluable feedback on services and experiences. You can also try sending out a survey periodically to this group to ask for suggestions and input on how to improve your center's client service. Reward participants with some free service or token to show your appreciation.

Be Accessible

Don't make your clients hunt for your contact information. Make it easy for them to reach you. Be accessible by offering as many contact methods as possible. Hyperlink all your e-mail addresses so they can simply click to send you a message, and always offer your phone number.

Have a web site that is easy to navigate. Add an FAQ (frequently asked questions) page and explain anything that might confuse your potential or existings. Follow up with an electronic survey with questions on how to increase your site's user-friendliness.

Be a Problem Solver

Resolve customer complaints quickly and completely. Answer all email and phone calls within a few hours to demonstrate to your clients that you genuinely care about them.

Give your clients more than they expect. Send thank you notes and/or gifts to long-time clients. Send online or traditional greeting cards on holidays or birthdays. Give bonuses to clients who refer others or make multiple purchases.

Always be polite, no matter how trying the situation. "Please" and "thank you" can never be overused. Admit and apologize for mistakes quickly and resolve the situation as soon as possible. Make up for mistakes in gracious and generous ways if you want to keep clients' business.

Give Rewards

If you have strategic alliances or employees, make sure they are familiar with your client service policies and goals. Offer bonuses or incentives to team members who demonstrate excellent client service. Teach center team members to be flexible with each individual client.

Try a reward points system by giving clients a point for every dollar they spend at your center. Update your clients on their points status every month, as they make purchases and referrals to your center. Offer free services or substantial discounts or free gifts for points earned.

By keeping constant contact with your clients, you'll always know where there's room for improvement and also what you and your team are doing right. Following the steps mentioned here will improve your relationships with your clients, and your revenues will follow.

ABCN Quotables on Business

"Success in business requires training and discipline and hard work. But if you're not frightened by these things, the opportunities are just as great today as they ever were." - David Rockefeller

"Delegating work works, provided the one delegating works, too."
- Robert Half

"The common idea that success spoils people by making them vain, egotistic, and self-complacent is erroneous; on the contrary, it makes them, for the most part, humble, tolerant, and kind. Failure makes people cruel and bitter." - W. Somerset Maugham

"The only place where success comes before work is in the dictionary."- Vidal Sassoon